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Brand identity & design system
Saskatchewan Teachers’ Federation
A fresh identity. A complete brand system.
Saskatchewan Teachers’ Federation
Senior art direction · Brand identity · Design systems
01 / The overview
A complete brand refresh for the Saskatchewan Teachers’ Federation, built around a new prism-inspired identity and a comprehensive design system.
Client
Saskatchewan Teachers’ Federation
Role
Senior Art Director & Lead Designer
Scope
Complete brand identity and design system
System
Logo, colour, typography, graphic elements
Extension
Two sub-brands and twelve branches
02 / The thinking
The challenge.
Refresh a longstanding visual identity, replacing the original Tree of Knowledge logo with a contemporary mark and a consistent brand system.
What we set out to do
Create a contemporary logo and a complete, flexible brand design system for the federation and its related organizations.
In detail
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03 / The execution
From concept to system.
The new logo is built around a geometric prism and refracted light. The wider refresh established a complete visual design system, including colour, typography, graphic elements, sub-brands, branch identities and brand applications.
Selected details
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04 / The outcome
The result.
A cohesive, scalable identity family with a consistent visual language for the federation, two sub-brands and twelve branches.
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