Selected work / 01
2026
Canadian IPM Toolbox
Making complex agricultural information easier to find, understand and use.
CropLife Canada
Brand identity · UX/UI · Digital strategy
01 / The overview
One accessible home for integrated pest management resources from across Canada.
Client
CropLife Canada
Focus
Brand and digital experience
Our work
Brand identity, UX/UI and website development
02 / The thinking
The challenge.
Bring resources from multiple organizations into one cohesive experience without favouring any particular contributor.
What we set out to do
Create a cohesive brand and accessible digital resource hub for Canadian growers and industry stakeholders.
03 / The execution
The thinking behind it.
We developed a deliberately neutral visual identity using black, white and grey, allowing the imagery to provide the colour. This ensured no single resource or contributor was visually favoured. We carried that approach into the UX/UI, creating a clear, accessible platform that puts the resources first.
Selected details
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04 / The outcome
The result.
A live resource hub that makes IPM information easier to discover and explore.
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