Selected work / 04
Brand creation
Lüm Mobile
A little light in a crowded category.
Lüm Mobile
Brand building · Illustrated design systems
01 / The overview
Inspired by the colours of Saskatchewan’s northern lights, we created Lüm Mobile from the ground up.
Client
Lüm Mobile
Inspiration
Saskatchewan’s aurora borealis
Our work
Naming, identity and original illustration
02 / The thinking
The challenge.
Create a fresh, approachable mobile brand that could stand apart in a crowded telecom market.
What we set out to do
Build a distinctive identity with the flexibility to work across digital, advertising and brand communications.
In detail
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03 / The execution
More than meets the eye.
The name Lüm draws from luminescence, while the colour palette takes inspiration from the aurora borealis. We brought the identity to life through a custom logo and an original illustrated world of characters, landscapes and everyday moments.
Selected details
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04 / The outcome
The result.
A cohesive brand system with a distinctive personality, designed to be recognizable across every touchpoint.
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